Perennial Seller – Ryan Holiday

Summary

Es gibt sie in jeder Branche: zeitlose Werke, echte Klassiker und Produkte, die allen Trends und Modeerscheinungen trotzen. Ryan Holiday nennt sie „Perennial Seller“ zu Deutsch etwa „Immerwährende Verkäufer“. In diesem Buch verrät er Kreativen aller Couleur - Autoren, Unternehmern, Musikern, Filmemachern oder Künstlern - wie so ein klassisches Werk hergestellt und vermarktet wird. Ein Werk, das auch noch viele Jahre nach seinem Debüt Geld verdient.

Zitate

"Perennial sellers – big or small – not only refuse to die or fade into oblivion; they grow stronger with each passing day."

"The difference between a great work and an idea for a great work is all the sweat, time, effort and agony that go into engaging that idea and turning it into something real."

"The reality is that the race to creative success today is really a marathon."

Hier vier Inspirations-Nuggets aus "Perennial Seller":

Warum überhaupt kreativ sein?

"To create something is a daring, beautiful act. The architect, the author, the artist - all are building something where nothing was before. To try to create something even better than anyone has ever done it before is even bolder. Sitting down at the computer or with a notepad and committing to pour yourself onto it is a scary proposition. But anyone who has done it can tell you that the process it’s also exhilarating. It’s exhilarating because you are giving something to the world."

Das Einzige ist besser als das Beste

"Only it’s better than best. Yet far too many people set out to produce something that, if they were really honest with themselves, is only marginally better or different from what already exists. Instead of being bold, brash, or brave, they are derivative, complementary, imitative, banal or trivial. The problem was this is not only that it’s boring, but that it subjects them to endless amounts of competition."

Es gibt nur eine Sache, die zählt!

"Ignore what other people are doing. Ignore what’s going on around you. There is no competition. There is no objective benchmark to hit. There is simply the best that you can do - that’s all that matters."

Ein Satz. Ein Absatz. Eine Seite.

"Put the website or the beta version of your app or your manuscript aside and grab a piece of paper or open a blank Word document. Then, with fresh eyes, attempt to write out exactly what your project is supposed to be and to do in
  One sentence.
  One paragraph.
  One page.
  This is a ____ that does ____. This helps people ____"